Versace Spider Abarth Press Kit
As part of a brand communications graduate course. We were tasked with the promotion of a new hybrid product. In the course we were given brands from multiple categories. I chose to mix a car brand, Fiat, with a fashion brand, Versace, to create a limited edition Versace Spider Abarth. One of the course deliverables was a press kit for the new product, targeted at both North America and another country, in my case, Brazil. IHere I’m highlighting the English version.
